Licensed Themes
From Barbie to PAW Patrol
Decorations specially tailored to your party and party theme – strong brands from a single source.
Paw Patrol
Welcome to the exciting world of PAW Patrol, where the brave furry friends Chase, Marshall, Rocky, Zuma, Rubble and Skye, led by their friend Ryder, master every challenge with team spirit and courage and help animals and people in need.
• PAW Patrol is the No. 1 theme for children aged 0-6 (pre-school)
• Daily TV presence on TOGGO, Netflix and other streaming providers
• Season 11 in 2025 with exciting themes around fire brigade, aeroplanes and monster trucks
• PAW Patrol at the cinema: PAW Patrol #3 „The Dino Movie“ releases from 31 July 2026
Miraculous
Miraculous – Tales of Ladybug and Cat Noir. The two protagonists Marinette and Adrien are actually students, but transform into two superheroes whenever danger threatens Paris. Most important of all: no one may learn their superhero identity!
• Miraculous was the licence of the year 2021
• 100 million budget: cinema film launched on 26 May 2023
• The No. 1 series on Disney Channel
• Also broadcast on Netflix and Disney+
• Over 29 million views on YouTube
• Content secured for the next 5 years
Peppa Pig
The animated series Peppa Pig has become an integral part of preschoolers' everyday lives. With exciting adventures, Peppa accompanies kids as their first best friend through daily life – including the birthday party, of course.
• First best friend, relatable everyday experiences, part of daily family life
• Parents (and grandparents) enjoy watching too, because family life is one of Peppa's core themes and the humour also appeals to adults
• Over 90% brand awareness among children aged 3-6
• #2 preschool licence
• Year-round presence across all platforms – TV (SuperRTL), streaming services, digital, audio, print
• 20th anniversary in 2024
My Little Pony
My Little Pony has delighted little girls and boys for 40 years. Since the relaunch in autumn 2021 with the Netflix film My Little Pony „A New Generation“, the 5 main characters Sunny, Izzy, Pipp, Zipp and Hitch have become an integral part of children's rooms. My Little Pony inspires girls and boys to explore, express and celebrate what makes them unique in the world.
• The Netflix film My Little Pony „A New Generation“ was the No. 1 children's film in 86 countries at its launch in September 2021 and the No. 1 film in 20 countries (including Germany)
• The new series My Little Pony „Make Your Mark“ has been running successfully on Netflix since September 2022; season 2 is already confirmed for 2023
• A new episode of the YouTube series My Little Pony „Tell Your Tale“ every week
• Year-round presence on Netflix, digital, audio, print, scheduled free-TV broadcasts on SuperRTL
• 40th anniversary in 2023
Transformers
„More than meets the eye“ – that is the brand essence of Transformers. In the franchise's now more than 35-year history, with six cinema films (the seventh blockbuster releases on 8 June 2023) and numerous series hits, the main characters Optimus Prime and Bumblebee have become evergreen heroes for fans young and old.
• >90% brand awareness
• Multi-generational brand: 76% of children and adults share their fandom as a family
• New kids' series Transformers EarthSpark since November 2022 on Nickelodeon and Paramount+
• New blockbuster cinema film „Transformers: Rise of the Beasts“ on 8 June 2023
PJ Masks
Connor, Amaya and Greg are ordinary children by day, but at night they transform into the PJ Masks pyjama heroes Catboy, Gekko and Owlette to save the world from villains. Since its introduction in 2015, the brand has grown into a global hit, inspiring preschoolers around the world to be heroes in their pyjamas. From 2023, the new series PJ Masks Power Heroes adds even more extraordinary heroes who experience adventures together in exciting new worlds.
• Top 4 preschool brand in Germany
• Year-round presence on TV (Disney Channel), streaming services (Disney+, Netflix), digital
• New series PJ Masks Power Heroes from Q1 2023
• Additional characters and worlds for even more diversity
Nerf
Who doesn't know the No. 1 blaster brand. Young or old, Nerf stands for active play and fun. Global brand ambassadors and devoted fans give the brand a face – whether athletes, entertainers or influencers. Go Team Nerf!
• 95% brand awareness and available in over 120 countries
• Year-round presence via its own social media channels (YouTube, Instagram and TikTok) as well as TV advertising and influencer activities
• First NERF Arena opened in Singapore, more planned in Europe and the USA
• High-profile fashion collabs with Reebok, Champion, Hype, Fortnite
• 2.4 million German Facebook fans, 545,000 YouTube subscribers, 99.7% fan-created content
Benjamin Blümchen
Welcome to Neustadt Zoo with Benjamin Blümchen, the most famous talking elephant. Unmistakable in his blue trousers, red jacket and red cap, Benjamin is always looking for new adventures together with his best human friend Otto. Having started as an audio book, Benjamin Blümchen is today an integral part of every nursery and television.
• Target group: boys and girls aged 2-6; over 10% all-agers
• Broadcast of 52 TV episodes in over 20 languages
• Over 67 million audio plays sold and over 500 licensed products
• Monthly magazine with the largest reach in the core target group
• 45th anniversary in 2022
Bibi and Tina
„That's Bibi and Tina, on Amadeus and Sabrina“ – almost everyone knows the famous song of the two friends Bibi and Tina today. Whether as an audio book, animated series or filmed in live action, the two experience numerous adventures together on the Martinshof farm with their horses Amadeus and Sabrina – not least thanks to Bibi's magic powers as a witch.
• Over 27 million audio plays and soundtracks sold
• Target group: girls aged 5 and up; 25% all-agers
• Four live-action feature films with 6.6 million cinema visitors
• Own Amazon Prime series
• 5th live-action cinema film „Bibi & Tina – Einfach anders“ from July 2022
Bibi Blocksberg
Bibi is a young, curious and lively girl – and, incidentally, a witch. That's why she especially enjoys playing tricks on other people and using her magic skills to do so. She doesn't always make life easy for her parents Bernhard and Barbara Blocksberg, who is also a witch.
• Shown daily on ZDF and Junior since 2004
• Target group: girls aged 4 and up, 25% all-agers
• 3rd place among children's audio plays (up to age 15)
• Over 52 million audio recordings sold
• Own podcast „Bibi Blocksberg und die Generation Kassettenkinder“
• 40th anniversary in 2020
The Smurfs
Blue body, white pointed cap and boots? Those are the Smurfs. The little comic figures – almost 100 in number – live in Smurf Village and bring joy to young and old with their stories. Especially in focus: their adventures in the fight against the villain Gargamel.
• First appeared in comic form in 1958
• Awareness of over 95%
• Popular with young and old
• 65th anniversary in 2023
Mia and Me
Wings on her back and able to talk to unicorns – that's what the protagonist Mia of the series Mia and Me, launched in 2011, can do. She lives as an orphan girl in the human world and as an elf girl in the world of „Centopia“. As soon as her bracelet lights up, she can dive into the elf world to fight for peace there with her elf friends.
• Regular broadcast on KIKA and ZDF, Netflix and Amazon Prime
• Target group: girls aged 4-9
• New TV season (season 4) coming in 2022
• Film „The Secret of Centopia“ in cinemas from 26 May 2022
Maya the Bee
„And this bee that I mean is called Maja.“ Hardly anyone doesn't know the little, cheeky, clever bee Maya, who makes the poppy meadow unsafe with her friends Willi and Flip and experiences great adventures there. The first publication of the classic appeared back in 1912!
• Target group: 3 generations, at its core boys and girls aged 3-6; secondary: boys and girls aged 0-2
• Evergreen brand on TV since 1976: 2 CGI seasons (130 episodes of 12 minutes on ZDF, KiKA and Junior) and a 2D classic series (104 episodes of 24 minutes)
• Cinema release of the 3rd film „Maya the Bee – The Secret Kingdom“ on 5 May 2022
Vic the Viking
From the Viking village of Flake out into the wide world: the little boy Vic experiences exciting adventures on the high seas with his father Halvar, the chief of the Vikings, and the crew. Whether danger threatens from Sven the Terrible or from pirates, the Viking crew always sticks together. Hey, hey Vic, full speed ahead!
• Target group: children aged 4-7
• Regular broadcast on KIKA and ZDF
• TV presence since 1974
• 50th anniversary in 2024
Heidi
Heidi comes to live on the alpine pasture as a five-year-old orphan with her grumpy grandfather, known only as the Alm-Öhi. Here she is to live from now on. Sad and lonely at first, she quickly gets to know the goatherd Peter and goes on to experience exciting adventures with him in the mountains.
• Target group: girls aged 4-8
• Regular broadcast on KIKA and ZDF, Netflix, Amazon Prime
• Adapted into 8 animated films, 5 series and 11 feature films
• Over 50 million books sold
• Series translated into over 50 languages
• 45th anniversary in 2022
Barbie
• Barbie is the #1 toy brand worldwide and has delighted girls aged 3 to 9 for generations
• Since 1959, Barbie has aimed to unlock limitless potential in every girl and, as the world's #1 doll brand, stands for genuine social and ecological change
• Barbie TV series and animated films delight children on Super RTL, Netflix, Amazon Prime and YouTube
• Barbie The Movie delights Barbie fans worldwide on the big screen this summer
• Young and old are among her biggest fans, so it's no surprise that Barbie celebrates her 65th birthday in 2024
Monster High
• Welcome to Monster High!
• After huge success between 2010–2014, school at Monster High starts again this summer and the classrooms are filled with vampires, sea monsters, werewolves and more!
• This spooky crew encourages children aged 6-10 to be proud of themselves and to accept and love themselves as they are
• The TV series with stories from the spookily exciting classrooms is now available on Nicktoons, YouTube or Paramount+ and on SUPER RTL from autumn
Hot Wheels
• Hot Wheels is the #1 toy brand worldwide and in Germany
• For 55 years, Hot Wheels has ignited and encouraged the spirit of challenge, combining competition, experimentation and creativity to create exciting challenges that develop the skills and confidence children need to conquer the world
• Hot Wheels delights children aged 3 to 10+ as well as teenage and adult fans
• Through the brand's long history of success, Hot Wheels is now a true lifestyle brand with successful partnerships in toys, action sports and fashion
• From Q1 2024, there will be an animated Hot Wheels Netflix series for children for the first time, giving the brand even more emotional charge
Princess Lillifee
Princess Lillifee has become one of the classics among licensed themes. The little flower fairy was created in 2004 by Monika Finsterbusch and has enchanted whole generations of girls ever since.
• Celebrates her 20th anniversary in 2024
• One of the most popular licensed themes for girls aged 3-7
• Over 20 picture books published so far, with a new one added every year
• Over 2 million books sold worldwide, translated into more than 25 languages
• The highest-reach girls' magazine in Germany for 17 years
Felix
Felix, the travel-loving rabbit, and his friend Sophie were brought to life in 1994 by children's author Annette Langen and illustrator Constanza Droop. By now the rabbit has travelled almost the entire world and brought foreign countries and cultures closer to many children.
• Celebrates his 30th anniversary in 2024
• High level of awareness among children, parents and grandparents
• Over 7 million books sold, translated into 29 languages
• Official ambassador for SOS Children's Villages since 2013
• Target group: children aged 3-6
Capt'n Sharky
With exciting stories between treasure island and adventurous pirate life, Capt'n Sharky and his crew have been boarding children's rooms and the hearts of little pirates since 2006. The themes are: courage, ingenuity, adventure, friendship – and Capt'n Sharky always fights for good.
• An identification figure for boys and girls with a high level of awareness
• On the market for over 17 years
• 17 picture books published so far, with a new one added every year, translated into more than 22 languages
• Media presence in the bi-monthly magazine by Blue Ocean Entertainment
• Target group: all pirate fans aged 2-6
The Gruffalo
The Gruffalo is a modern children's book classic that has become an integral part of German nurseries and kindergartens. The story of the brave little mouse shows children that courage has nothing to do with size but with cleverness.
• A consistently positive theme that promotes children's imagination and creativity
• High quality, multi-layered, durable and sustainable
• Worldwide children's book bestseller with over 28 million copies sold, in 101 languages
• The film can be seen in over 180 countries worldwide and is broadcast every year at Christmas on ZDF, BBC and other TV channels
• Year-round presence on many platforms: film, YouTube, social media, audio, print, digital, theatre performances
• 25th anniversary in 2024
Wednesday
The series is a supernatural mystery story following Wednesday Addams's school days at Nevermore Academy. Wednesday tries to master her psychic abilities, thwart a monstrous killing spree terrorising the town, and solve the supernatural mystery her parents were involved in 25 years ago. With wit and deadpan sarcasm, Wednesday Addams sets out to solve a series of murders, but finds not only friends but also enemies at Nevermore Academy.
• Wednesday is the No. 1 most-watched series in Netflix history
• Wednesday has been streamed for over 1.7 billion hours since the series launched
• Wednesday was the No. 1 series in 93 countries after its launch
• In Germany the hit series spent 13 weeks in the Netflix Top 10, globally as long as 15 weeks
• The second season of the MGM and Netflix series was officially confirmed with a video
• Wednesday is a TikTok phenomenon with 50.6 billion views for #Wednesday
Gabby's Dollhouse
„Gabby's Dollhouse“ is an exciting series that celebrates imaginative play with surprising moments and learning effects. In a magical dollhouse – a place full of magic with secret passages, mini worlds and a host of lovable cat friends – Gabby and her best stuffed-toy friend Pandy Paws experience exciting adventures. „Gabby's Dollhouse“ offers the ultimate play experience for preschoolers by combining their love of cats, dollhouses, unboxing videos and miniature worlds.
• #1 YouTube brand with over 5 billion views worldwide
• #1 preschool brand with 150% year-on-year growth
• 70% of viewers own a Gabby licensed product
• Already 9 seasons on Netflix (as of June 2024), with much more content planned
• Major cinema film planned for autumn 2025
NFL
The NFL is the leading sports and entertainment brand that brings people together socially and emotionally like no other – it is America's game. The NFL remains the most popular of the big four American sports by almost every measure, from opinion polls to TV ratings. The 32 NFL franchises are divided into two 16-team conferences – the American Football Conference and the National Football Conference.
• The NFL goes global: all 32 teams will play a game outside the USA by 2030
• Over 500 million fans worldwide
• Broadcasts in 195+ countries
• Super Bowl LVIII was broadcast in over 25 languages and had a global TV audience of over 200 million viewers
• Ongoing partnership with Netflix, where the global success of the series „Quarterback“ and the upcoming series „Receiver“ help to grow the fan base internationally
• 10 billion views on the YouTube channel
Grinch
The Grinch phenomenon began in 1957 with the publication of the original book „How the Grinch Stole Christmas!“. Today he is one of the most culturally recognised and beloved Christmas characters, whom millions of families have integrated into their holiday traditions. Together with his dog Max and the sweet Cindy-Lou Who, the Grinch steals our hearts (and our presents) year after year.
• #1 licensed brand during the holidays
• Popular with all age groups
• TikTok: 9+ billion views (#TheGrinch), 3+ billion views (#Grinch)
• 2M+ hashtag uses of #TheGrinch, #Grinch on Instagram
• New sequel: How the Grinch Lost Christmas! (2023)
SpongeBob
Dive into the colourful underwater world of Bikini Bottom, where the unwaveringly optimistic SpongeBob SquarePants and his lovable friends Patrick, Squidward and Sandy master the craziest situations with plenty of humour and a thirst for adventure, always carrying good in their hearts.
• SpongeBob is the world's longest-running and also Germany's most popular TV show for kids aged 5-12
• „like a Sponge“ 25th anniversary in 2024
• Season 13 on TOGGO, various Netflix films and spin-off specials
• SpongeBob at the cinema: #4 „The SpongeBob Movie: Search for SquarePants“ releases from 26 December 2025
Janosch
Janosch's stories about Little Tiger and Little Bear tell of the two friends who travel through the wide world with the Tiger Duck. Together they learn that friendship, trust and togetherness are important in life. The first joint book appeared in 1978: „Oh, How Beautiful Is Panama“.
• Continuous TV presence since 1996 with „Der Tigerentenclub“ (KiKA & ARD)
• Target group: children aged 3-10 and adult Janosch fans
• New books and audio plays every year
• Major annual marketing campaigns, e.g. on Infoscreen
• Annual projects and events: musicals, the Tiger Duck reforestation project, the Tiger Duck run for SOS Children's Villages, the Tiger Duck race
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